MACCA’S
FOOTY FIX
Ideation / Concept
INSIGHT
The rise of American sports viewers in Australia is on the rise, especially the NFL. With 2.5m+ watching the 2024 Super Bowl on Channel 7 & 7+ alone (up 67% from last year), and hundreds of thousands more on Kayo/ESPN. Regular season games are also on the rise as fandom of the NFL expands. One problem for us Aussies is the NFL’s regular season games are televised at some ungodly hours of the morning, with some starting as early as 4am. Those awake at that time are the hardcore, dedicated fans. As fans we normally watch sport with a Coke or a beer... but at 4am?? Coffee makes heaps more sense and we really love our morning coffee... we’re kind of obsessive about it too like our sport. That’s the in for McCafé.
For those up that earlier, let’s give them that morning pick-me-up to watch the game.
IDEA
Introducing the Macca’s Footy Fix. During the NFL regular season games place ads in the cross-overs and half times across 7 and Kayo/ESPN for McCafé Coffee with a redeemable reward on the MyMacca’s app. If you can’t bear to leave the game get it McDelivered. It’s the ultimate fix of the NFL, and getting a coffee to start the day.
