FOXTEL
STICKY WICKET
Concept Design
Along a creative directors idea to promote cricket on Foxtel, an idea was born to convert peoples wheelie bins into smart stumps. The main problem was centred around who’s deciding those crucial and often controversial LBW decisions? Was the ball hitting or missing the stumps? Certainly can leave things in a sticky situation. The premise was then thought up of creating an app that could ball track like hawk-eye with a specific set of stumps. The Sticky Wicket idea was born.
People could simply pick up a marked newspaper with a giant sticker that they could peal off to place on their bin (or your neighbours), and if you downloaded the Sticky Wicket app you’d have your very own umpire – making sure dad never gets away saying ‘outside leg’ all the time.
