ROLLS-ROYCE APAC
A DREAM REALISED
Idea / Concept art direction
I stumbled across an article in the BBC science section about dreams being mapped by scientists in Japan, and thought that’d be an idea for Rolls-Royce. Mapping peoples dreams into a visual form would be a quite profound way of doing so. The idea spawned into taking well-known people who are already in the Rolls-Royce world, or that have an affinity for the brand to have their dreams mapped into a visual form. The outcome was to show that all dreams are unique to an individual – just like a Rolls-Royce motor car is. It’s also a dream of many to own one.
The visuals were to be interpreted into forms we could understand and make sense of, rather than heavy data models. For instance Carol Chen, a fashion designer icon in Singapore re-imagining a haute couture gown she’s dreamt about being made and wearing. To an outside viewer it’s an intriguing method of storytelling and unlike any other visual form being used.
I thought about how it could be captured in a short film from the dream mapping stage, to the selected individuals talking about their dreams and what it means to them. And Rolls-Royce talking them on a journey to see that dream come to fruition.
