VIRGIN AUSTRALIA
FLY YOUR COLOURS OOH CONCEPTS
Design / Layout
One of the initial concepts for Fly Your Colours was an OOH campaign, along with showing our AFL fans who’ve flown interstate to cheer on their team was to highlight the team colours more with a “COLOURS” badge. It was designed like a sown material to bring in that AFL jersey feel.
Once I had all the team badges, I combined them with fan imagery we had collected to present to the client as part of the initial concept presentation. Again, trying to show that this approach would work in multiple capital city locations as OOH has a massive reach, and the best way to communicate to AFL fans.
SYDNEY, NEW SOUTH WALES
GOLD COAST, QUEENSLAND
MELBOURNE, VICTORIA
PERTH, WESTERN AUSTRALIA